Logo Design Portfolio
Shoestring Photography is an online stock photography business offering photos to publishers, printers, illustrators and marketing companies.
Shoestring needed a logo to demonstrate professionalism, reliability and quality work. These attributes would be combined with modern appeal to create the ideal logo.
The basic shape was created to resemble a camera lens in space, with appropriate depth and dimension. The necessary reference to shoestrings was created by crossing strips of 35mm film.
The logotype, composed in a modern, minimal font, represents affordability with the lowercase forms, while professionalism is inferred by the uppercase bottom.